Is direct mail the missing piece in your marketing plan?
The results are in, and online revenue for nonprofits grew by just 1% last year. Now what?
Direct mail results are still holding steady at about a 5% response rate. Over time, the results have not wavered. Is it time for your organization to consider adding direct mail to your marketing plan, or expanding on it?
Even millennials respond to direct mail. And those baby boomers, even though they are using technology just like the rest of us, still respond to direct mail better than any other medium.
While postage rates have gone up over the years, nonprofit rates remain intact, hovering around $0.17. Where else can you deliver a message for $0.17 and almost guarantee it gets seen, gets read, and gets remembered?
Ready to start sending direct mail the easy way?