Direct Mail for the Modern Nonprofit
You’re busy all the time, but especially now at year end.
You’re crafting donor emails, social media posts, and trying to figure out if a virtual event is something your organization should do. Your time is valuable!
Your donor’s time is valuable too! And, just like you, they’re busy. So how can you be sure they see your message and remember to make their gift?
If a donor sees your email come through, but just clicks on it to make the notification go away, will they come back to click the donate button?
One way to make sure they click that donate button in your email is to send a letter. Yes, a “snail mail” letter they get in their mailbox! According to Nonprofits Source, campaigns that used a digital channel and direct mail saw a 118% higher response rate. Cross channel communication is a great opportunity to expand the story you tell donors and show how important their support is.
And to create your direct mail appeal you don’t have to spend your valuable time rushing to a letter shop or the office supply store or the post office. You can create your direct mail appeals right on your computer! Here’s how easy your direct mail appeals can be:
- Pick from one of the proven templates, and write your letter.
- Upload your mailing list.
- Select the day your letter should send.
- Done! AppealMaker takes care of the printing and mailing for you!
If you need an effective way to get more donations this year, adding direct mail to your communication plan is a proven tactic. We can help – all you need is a computer! No cost to get started, no annual fees for your first two years, and no minimum order necessary!