AppealMaker Blog Posts | Fundraising Advice | Direct Mail Campaigns | Direct Mail Templates

Is Direct Mail The Missing Piece?

Is direct mail the missing piece in your marketing plan? The results are in, and online revenue for nonprofits grew by just 1% last year. Now what?  Direct mail results are still holding steady at about a 5% response rate. Over time, the results have not wavered. Is it time for your organization to consider…

Why Direct Mail?

TRY APPEALMAKER FOR FREE | Already have an account? Log In Why Direct Mail? It pays. Direct mail has a better response rate and higher return on investment than email, social media, online display, and paid search. It gets noticed. You can feel direct mail, you can fold it, you can even smell it. 77% of consumers sort through…

Steward Your Donors

Steward Your Donors – Always! When you were a child did your parents have to force you to write a thank you card to someone after receiving a new toy? If so, I’m sure you remember how much you disliked being forced to write out those two sentences when all you wanted to do was…

Ugly Works

Ugly Works A simple direct mail design will get your organization more money! While I like to think of each direct mail piece as a masterpiece, there is some (data proven!) truth to the age-old marketing saying: “The uglier it is, the better it will work.” At least weekly I hear, “We want to do…