AppealMaker Blog Posts | Fundraising Advice | Direct Mail Campaigns | Direct Mail Templates
TRY APPEALMAKER FOR FREE | Already have an account? Log In How to Keep Your Donors? Stewardship! When you were a child did your parents have to force you to write a thank you card to someone after receiving a new toy? If so, I’m sure you remember how much you disliked being forced to…
TRY APPEALMAKER – FOR FREE! | Already have an account? Log In Should You Be Fundraising Right Now? It’s hard to know what the state of the world will be in a few months – or even what will be happening in a few days or weeks! But one thing we do know is that…
TRY APPEALMAKER FOR FREE | Already have an account? Log In Fundraising Direct Mail From Home Right now, we’re all looking for ways to do the best job we can while working from home or in unusual circumstances. If you need an effective way to send mail right now, we can help. All you need…
TRY APPEALMAKER FOR FREE | Already have an account? Log In Is it Safe to Send Direct Mail during COVID-19? Q: Do I need to wear gloves and spray my mail with disinfectant? A: According to the USPS & other sources, disinfecting your mail is not necessary! We’ve seen questions asking if it’s safe to…
TRY APPEALMAKER FOR FREE | Already have an account? Log In 5 Essential Fundraising Tips during COVID-19 There’s no question that we will all be affected by COVID-19 in some way in the coming weeks and months. As the pandemic continues, we are all wondering what the impact will be on fundraising. There’s no doubt…
TRY APPEALMAKER FOR FREE | Already have an account? Log In Fundraising Communication during COVID-19 The news these past weeks have been dominated by the spread of coronavirus & the turbulent markets. You may be anxious. How will this affect not only your personal communities, but your organization’s community. How will it affect your organization’s…
Is direct mail the missing piece in your marketing plan? The results are in, and online revenue for nonprofits grew by just 1% last year. Now what? Direct mail results are still holding steady at about a 5% response rate. Over time, the results have not wavered. Is it time for your organization to consider…
TRY APPEALMAKER FOR FREE | Already have an account? Log In Why Direct Mail? It pays. Direct mail has a better response rate and higher return on investment than email, social media, online display, and paid search. It gets noticed. You can feel direct mail, you can fold it, you can even smell it. 77% of consumers sort through…
Steward Your Donors – Always! When you were a child did your parents have to force you to write a thank you card to someone after receiving a new toy? If so, I’m sure you remember how much you disliked being forced to write out those two sentences when all you wanted to do was…
Ugly Works A simple direct mail design will get your organization more money! While I like to think of each direct mail piece as a masterpiece, there is some (data proven!) truth to the age-old marketing saying: “The uglier it is, the better it will work.” At least weekly I hear, “We want to do…