6 Common Fundraising Challenges
Fundraising is hard! So, often times the thought of adding another thing to your to-do list can feel overwhelming. Here’s the 6 most common responses we hear when we suggest that nonprofits send more direct mail to their donors:
- “I don’t have time to send direct mail.”
With just about the same amount of time it takes you to craft an email appeal, you can convert that message to a direct mail appeal using AppealMaker. All the essential details are filled in already for you, meaning you don’t have to worry about forgetting the return address on the envelope, or anything else for that matter! Plus, 3 day turn times mean you can send an appeal out at the last minute – no more needing to plan 3 months ahead.
- “Direct mail is so boring looking!”
Trust us, after more than 20 years of helping nonprofits of all sizes send direct mail, we are bored of looking at plain letters day after day. But that’s an important point to remember – you and I look at fundraising efforts day after day, while your donors only see a letter from you a few times a year. They’re busy, constantly bombarded with messages from everywhere, and are moving quickly. A “boring” letter with lots of white space, short sentences, and big text helps make sure your letter actually gets read. And with statistics showing that __% of mail actually gets opened and read, that’s good news if your letter is in that increasingly small pile of mail your donors have.
- “We’ll get way better response from our emails.”
Sorry, but that’s not necessarily true. Whereas mailing to your house file can garner upwards of 5.3% response rates (if not significantly higher!), email has an average response rate of 0.10%. The best route to go is to not “put all your eggs in one basket.” Instead, combine the power of social media, direct mail, and email to create a cohesive message that builds off each other. A message that is repeated is a message that will be heard.
- “Direct mail is way too expensive for us.”
In 2020 giving was up by 10.6%, meaning one of the most important tasks you can focus on as a fundraiser in the coming years is retaining those new donors. This means welcoming new donors, encouraging monthly giving, sending reports or newsletters, and of course, stewarding donors with thank you notes. All of this can be done with direct mail at amazingly affordable prices, lending a more personalized feel to the message compared to the universal “Thank you for your donation of $XX” email that donors are numb to now. With AppealMaker, every campaign you send is priced per piece and includes the cost of a nonprofit postage stamp. You don’t have to pay for spoilage printing, you don’t have to organize envelope stuffing, and you don’t have to spend extra time running around to drop them off at the post office on time. Your time is priceless – don’t spend it doing the boring tasks!
- “I have no idea where to start with nonprofit mail.”
That’s okay, we all had to start somewhere! Lucky for you, you can get 20 years of experience in the click of a button. It’s true! At AppealMaker, the templates available have been proven after countless rounds of testing to be the most successful. Starting with the basics is the best place to begin. Taking your email appeal copy, simply put it on paper, and you’re off to a great start with sending your first direct mail appeal. And, just as you would resend an email to those who didn’t respond, you can do the same thing with a direct mail appeal! You have the knowledge of how to be a great fundraiser, now you can easily apply that knowledge to other channels!
- “People don’t even look at direct mail anymore. I need to start an Instagram page.”
Oh, but people do look at direct mail! In fact 73% of Americans prefer being contacted via direct mail. And in a time where people’s attention is being pulled in numerous directions, the average lifespan of direct mail is 17 days versus email’s 17 seconds. The time donors give your letter is precious, and in combination with your digital efforts can raise your ROI!
Ready to add direct mail to the mix? Click here to see how easy it can by getting your FREE account today! An easy direct mail solution is at your fingertips!